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Ocat CMP
Posted On: 08/08/20 18:10
Online catalog with Content Marketing Service (Ocat)

 

Ocat online marketing is a service that enables the creation and promotion of marketing channels of a business that includes online catalogue and content marketing.  Content marketing is not  just a  paid online advertisement.  Instead, it creates a media for the business and promotes it through its contents. 


Content Marketing focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. 


An Online Catalog is a virtual showroom which showcases a detailed company profile, complete product description, product photographs and much more!. 

 

 Key components of OCAT online marketing

1.Content Marketing Platform

2. Online Catalog

3. Internal Content Pages

4. External Content Pages

5. Content Management System

6. Referral Network

7. Search Engine Optimization

8. Social Media Content

9. Marketing Channel Maintenance & Support

10. Live Report

11. Content Marketing Channel

12. Ocat Service Period



Content Marketing Platform
Content marketing platform is a software oriented online package that creates , publishes and distributes the contents necessary for a business promotion.


Businesspersons   will be provided with the assistance of technology and guidance to create and promote the business content in a simple way using the Content marketing platform. Just like a website creation Content marketing platform is configured in a web address. 



Online Catalog
Online catalogue is made available in the content marketing channel which Ocat creates for a business. 

It is a cost effective means for the companies to speak out the  to both the existing customers and the potential customers about the price and features of their product or services.

The online catalogue that is available in the Ocat content marketing platform is very easy to be designed and managed. Each catalogue comes under the respective addresses.

Online Catalog will be distributed through search engines, Social media, Content Marketing Pages & referral networks / Business Circles to promote a business for one year. 



Internal Content Pages
Web pages are created with useful information to all the customers of a business. Through these pages an online catalogue is distributed.

Internal content pages are mainly used to list the catalogue in the search engine and also to post useful information to attract the potential customers.

If content marketing has to be effective, it should be enriched with more useful information besides including necessary keywords. Internal content pages are mainly used for this purpose. Search engine optimization will be performed for all content marketing pages.

 


External Content Pages
Content Marketing channel will be connected to multiple web pages in different domains.  External content is also an excellent vehicle for brand introduction and development. By choosing your posts carefully, you can build an association between your company and certain platforms, other brands or other creators.


It has been made possible to introduce a business in other websites by posting links and business related information. This would augment the amount of links and the enrichment of keywords.  For each of these keywords various web pages are created in different web portals and those pages can be easily manipulated.  


More traffic, more pages, listing of more keywords in search engines, scope for more online advertisements and  raising the credibility of your business are the added advantages of  external content pages.




Content Management System

A content management system (CMS) is a software application that can be used to manage the creation and modification of web page content. 

It  helps to post different forms of contents like texts, graphics, photos, audios, videos and maps. As part of Ocat content marketing platform, content management system is provided, which is designed for use in mobiles as well as computers.




Referral Network

A Referral network is a group of businesses that work together to help their customers. A referral network typically consists of businesses in related fields that don’t directly complete but instead compliment each others products or services. When a customer needs help with something that a business doesn’t offer, a business typically refers the customer to another business in their referral network.

Ocat online marketing service will create your business Referral network through a reliable platform.


Joining a Referral network helps enterprises advertise each other. That way, you can increase web traffic, authenticity, and business leads. The same businesses that are likely to compete with each other will not be included in a business circle.

Referral network will help us to achieve link building, Building relationships, Sending referral traffic & Brand building.




Search Engine Optimization
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. Search Engine Optimization techniques will be applied on Online Catalog Pages, Internal & External Content Marketing Pages under your marketing Platform.

It is matter of fact that today, the presence of a business in search engine results is inevitable.  The process by which a business is made available in search engine results by using different key words is called Search engine optimisation.

The content marketing platform facilitates advanced Search engine optimisation tools. Besides, our customer support team  would monitor the Search engine optimisation activities and do the needful.




Social Media Content
A social media strategy should be an integral part of every content marketing program. In Ocat,  content can be distributed as Social Media  posts to publish your Marketing Channel. It will help us to achieve reliable link popularity.



Marketing Channel Maintenance & Support

The OCAT builds and maintains a business's content marketing channel. And trains the entrepreneur.


1Creating Online Catalog

2. Maintaining Catalog Pages

3. Search Engine Optimization

4). Creating Internal Pages

5).Creating External Pages

6. Building Business Circle

7. Marketing Channel Promotion through social media & Search engines

8. CMS training for Entrepreneurs 

9.Online Marketing Training for Entrepreneurs 

 


Live Report 
You will be able to view the live report from your Android app / Web-based portal. The following details will be available in the live report.


1.Landing Page visitors Count
2.Catalog Page visitors Count
3.Internal & External Page details
4.Business Circle Details



Content Marketing Channel
An Online marketing channel will be created which will be published through search engine, Social media, Referral Network, Content Marketing Pages.

Content marketing is not  just a  paid online advertisement.  Instead, it creates a media for the business and promotes it through its contents. 




Ocat Service Period
Ocat Online Marketing promotes an online channel built for a business in a variety of ways (social media, search engine, referral network) for a year.


Content marketing strategies enable any business to get the best return on investment of marketing time and Money. This is another reason that these strategies have become the best methods for consistent, long term online business success.




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